What to Look for when Buying a Premium Domain Name
The most important thing to consider while starting an online business is to choose its domain name. Buying a domain name is certainly not a piece of cake. You need to choose a relevant and an attractive domain name that can make your strong online presence. Many businesses buy premium domain as well to give a perfect name to their online business. It becomes easier to get a small, attractive, and business-oriented name by buying a premium domain. Below are some valuable points about what you need to consider while buying a premium domain name for your business.
Is the name relevant to your business?
The name you choose should have relevancy with the type of business you are going to start. It doesn’t matter how catchy a domain name is, if it doesn’t have relevancy with the business, it will go in vain for you. The domain you buy should be similar to the niche of your business and it looks like a part of your work. Whether a blog, an ecommerce store, a service providing website, or something else, the premium domain name you choose should fit with your business accordingly.
Is there any backlinks of the domain?
Since premium domains are not the new domains rather they are reserved by premium domain sellers. You must check the backlinks of the domain. If it has any bad backlinks, you better leave it and ask the seller to get the links removed. You can’t afford to get a domain with some bad links, since Google and other search engines don’t rank those websites on top pages which have bad links with them. Search engines have become very strict about spamming links and they are using advanced algorithms to analyze websites with respect to the quality of their backlinks.
Anyhow, if you have got an aged domain with good backlinks, it can be beneficial for you in terms of your search ranking. You can check the backlinks of a particular domain through various online backlink checkers and can also ask the seller to provide you the details. Once you have checked the backlinks, you can go forward and can buy the domain.
Does it have a Good Domain Authority?
Since premium domains are old domains, they can have a good domain authority. Domain authority is also one of the things you need to check before buying a premium domain name. You can check through different metrics which offer free online domain or page authority checking service. The domain authority of a website is on a 0-100 scale and it is calculated through different link metrics.
Anyhow, a premium domain can be stripped of its Domain Authority if it remains inactive for a long time. If you find your desired domain name with at least 20 DA or higher, you can go ahead and buy it without any worries. With your hard work and quality services, you will gradually improve the DA of your website from 20- to 50 and more.
Is the Domain Banned?
You may find many aged domains with good DA, but you shouldn’t buy them at once. There is one thing that you need to check if the domain penalized or banned or not? You can’t afford to buy such a domain that has been banned from Google or any other search engine. No matter how great a domain name is, there will be no use of buying a domain that has been banned from Google. You shouldn’t also buy those domains that are removed from the ban. Though they are removed from the ban, they don’t get ranking on the search engines like other normal domains. There are various online free-to-use resources to check whether a domain has been banned or not. You should make the most of them by checking the considered premium domain before you buy it.
Consequently, it can be quite useful to buy a premium domain for your business, but you need to buy it by following the above tips. A domain becomes the recognition of a business and once it becomes your recognition, you won’t be able to change it. So, you better think and research a lot first and then finalize to buy a premium domain for your business. In this way, you will increase the chances to achieve your desired business goals in a short time period.